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Cove Collection and Cove Naturals
We knew we needed a name for our products. Cove was suggested by our youngest daughter who was becoming an experienced scuba diver.
The name tied in beautifully with our mission to create natural products good for the planet and good for people as coves, bays and inlets are places that provide refuge for marine life in wild weather and a place to feed and prosper in good times.
Collection identified the fragrance collections we were developing. From the get go, we would give every product a name and the first were Sorrento and Byron Bay. Still top sellers today.
From the get go we crafted the Cove Palm Device and registered it as a trade mark along with Cove and Cove Collection.
Our collections are: Beach Collection and Island Collection representing the fragrances whilst Cove Naturals is our natural body and baby products.
Beach Collection is our range of fragrances that cover the fragrance spectrum from citrus to floral, wood to spice and named after or inspired by fabulous coastal towns and beaches located around Australia.
Island Collection is our range of designer fragrances named after or inspired by fabulous island destinations.
Cove Naturals is our range of natural body and baby products using certified organic natural ingredients wherever possible. The exceptions are ingredients like Bentonite Clay used in our natural deodorants.
Cove started as a hobby north east of Melbourne based in the Green Wedge making and selling candles, diffusers and room sprays to family and friends. Of course production was the kitchen bench and packing was on the dinner table.
We made a sea change moving to the Mornington Peninsula about a year after we started, but this was just a different kitchen bench and a bigger table as the business grew.
We moved from a hobby to a business, with the development of a web site bringing in online sales, and as we expanded into retail stores.
With the growth in the business we moved to a factory located on the Mornington Peninsula to provide suitable office, production facilities and warehouse space.
Innovation is and has been a fundamental driving force.
In candles we created our own wax formulation with coconut and soy wax, way ahead of the market. Then we introduced a range of designer candles to provide greater choice. We continue to innovate with new and exciting fragrances.
Fast forward, and we introduced Cove Naturals leveraging the work in developing 100% natural baby and body products.
We continue to develop innovative products to satisfy gaps in the market or to produce simply superior products that offer value for money. Many of our Cove Naturals have been created from customer requests.
Being environmentally aware was common sense when we started.
From the very first candle, our objective is to produce high quality and great value products that are people and environmentally friendly.
From day one we started with simple packaging that is easily recyclable or repurposed. In our large candle containers, we reuse the packaging that the candles arrive in.
Our packaging is minimalist and simple. Our candle containers can be recycled or repurposed and used in the home for storage etc. Our pump sprays, jars or tins are recyclable or reusable.